An Indian by birth with a Californian spirit, Shriya bridges creativity and analytics with ease. She began her career as an analyst, believing the most impactful work comes from uncovering hidden truths, not the obvious. Having managed creators, closed brand deals, and watched the chaos unfold from every angle, Shriya saw creators buried in DMs and deadlines while brands struggled with follow-ups and messy deliverables. So she built BINC, a tool that finally works for both, a single place to organize, price, and manage everything without the stress.

No fluff. No noise. Just what creators (and brands) actually need.